Coffee
The global coffee industry generates approximately USD 465 billion annually, employing over 125 million people worldwide. In economic terms, coffee represents the second most traded commodity on Earth after petroleum, though significantly more pleasant to spill on office carpeting.
A single premium espresso in central London now commands prices exceeding five pounds sterling, demonstrating remarkable price elasticity tolerance amongst caffeinated populations. The industry has successfully convinced billions that water filtered through burnt seeds warrants a 4,000 percent markup.
Shark
The shark economy operates differently, generating approximately USD 1 billion annually through tourism alone. Cage diving, observation tours, and documentary licensing contribute substantially to coastal economies worldwide.
However, sharks notably fail to participate in their own economic success. They cannot be employed, taxed, or convinced to attend quarterly earnings calls. The shark fin trade, whilst historically significant, has correctly fallen from favour, further limiting economic contribution. One cannot franchise a shark.