James Bond
Bond is remarkably dependable. He will always defeat the villain, always survive impossible odds, and always deliver a quip at the precisely correct moment. Audiences know exactly what to expect: sophisticated action, beautiful locations, and eventual triumph. This predictability is precisely the point—Bond offers a reliable escape from an unreliable world. The formula works because it never truly fails its audience.
Money
Money's reliability is rather more questionable. Currencies collapse—ask anyone who held Zimbabwean dollars in 2008 or German marks in 1923. Inflation erodes purchasing power with silent efficiency. Markets crash with distressing regularity, evaporating savings and retirement plans. The 2008 financial crisis demonstrated that money can transform from apparent security to devastating loss within weeks. Money promises stability but delivers volatility.