Lego
The Lego Group generates approximately $9 billion annually, making it the world's largest toy company by revenue. This figure excludes the licensed theme parks, the blockbuster films, the video game franchise, and the secondary market where rare sets appreciate like fine art. A sealed Millennium Falcon can fetch more than an actual used car. The company employs over 24,000 people and consumes enough ABS plastic annually to circumnavigate Earth several times over if laid end to end. The economic ecosystem surrounding Lego includes resellers, YouTubers, and professional builders who earn six-figure incomes from coloured bricks.
Shrek
The Shrek franchise has generated approximately $3.5 billion in box office receipts alone, with the original film costing a mere $60 million to produce. Including merchandise, home video sales, and licensing deals, the green ogre has likely generated close to $7 billion in total revenue. The character's licensing agreements have adorned everything from breakfast cereals to theme park attractions, including the Shrek 4-D experience that operated for over two decades. However, franchise fatigue and the absence of new content have significantly reduced the commercial momentum that once seemed unstoppable.