Mickey Mouse
Mickey Mouse sits at the centre of a $130 billion corporate entity. He is not merely a character but the foundational asset of the Walt Disney Company, whose holdings include theme parks, cruise lines, streaming services, film studios, and intellectual property portfolios of unprecedented scale. The mouse's economic impact extends to employment figures in the hundreds of thousands, real estate holdings across multiple continents, and influence over entertainment industry standards worldwide. Few rodents in history have moved more capital.
Ninja
The ninja generates economic activity through a decentralised network of exploitation. Video games, films, martial arts schools, tourism to Japanese historical sites, costume sales, and countless merchandise items bearing ninja imagery contribute to an economy that, while substantial, remains impossible to accurately quantify. No single entity captures ninja-related revenue. This diffusion means significant collective impact but prevents the concentrated economic power that centralised ownership provides. The ninja's economic contribution is real but scattered.