Procrastination
Procrastination recognises no borders, respects no cultures, and operates with complete diplomatic immunity across all inhabited continents. The World Health Organisation's 2021 report estimated that 88% of the global workforce engages in procrastination behaviours, with the remaining 12% lying about it. From the offices of Tokyo to the home desks of Toronto, from the study halls of Stockholm to the internet cafes of Sao Paulo, procrastination maintains a truly democratic presence. The phenomenon transcends language barriers—one need not speak Mandarin to understand the universal gesture of opening Netflix when a report is due. The Geneva Convention on Delayed Tasks (2018) formally recognised procrastination as humanity's most widely shared behavioural trait.
Desert
Deserts occupy approximately 33% of Earth's land surface, a respectable showing that includes representation across Africa, Asia, Australia, North America, and South America. The Antarctic ice desert alone accounts for 14 million square kilometres. However, deserts are notably absent from several key markets, including most of Europe, the British Isles, and significant portions of South America's eastern coast. This geographical selectivity limits the desert's global brand penetration. Furthermore, deserts cannot follow humans indoors, into their homes, or onto their smartphones—a significant distribution limitation. The desert's reach, whilst impressive in square footage, lacks the intimate, personal touch that procrastination delivers directly to one's consciousness.