Tea
Tea has demonstrated extraordinary capacity for cultural adaptation without losing essential identity. It becomes chai with spices in India, sweet with mint in Morocco, fermented as kombucha in health-conscious markets, and bubble tea with tapioca pearls in East Asia. Ready-to-drink formats now represent the fastest-growing segment. Tea accommodates itself to local preferences whilst maintaining core identity as an infusion of Camellia sinensis leaves. This flexibility ensures continued relevance across vastly different cultural contexts.